Sell more after good preparation!
Ultimately, it is all about earning a living. Even if you work in the creative industry. Therefore it is better to reflect on your remuneration and business model in advance.
And don not forget. You should have a clear and transparent remuneration agreement of which your intellectual property rights should be a part, if not pièce de résistance. After all, you don’t want people to walk away with your plans, ideas, proposals, concepts and creative work without paying a fair price or, even worse, earning money with it. And remember that you usually do the biggest investment in the creative concept phase and you want to have the opportunity to recoup that investment.
So first sit down, think and take your time before making a decision about the conditions under which you are willing to create your work and sell it. Do you add value or do you just sell hours?
What conditions are acceptable for you and your client for the work to be created and the intellectual property right arising there.
You have to prepare and master all arguments. You should be able to negotiate and to know how far you want to go. You need to know your client, your competitors and your market. And of course yourself. What is your USP?
First you need a unique business idea, (domain) name, and maybe even logo and trade name. And you want to be sure whether they are really distinctive and not being used by another. So you have them checked and possibly even registered for full protection. Read more
Internet enabled copying to become an everyday activity for everyone. Art, books, photographs, music, films. You name it and you will find it on the Internet and you can copy it to your computer in a split second. And now that 3D printing enters the consumer market, soon almost anything can be replicated everywhere. So there are many questions to answer in the field of intellectual property, liability and protection of the author against infringements. Read more